LEGO Jurassic World A Jarring Encounter

Business Challenge:

LEGO Jurassic World wanted a mini-film to build excitement about their new line of Jurassic World sets.  They did not want the film to advertise the sets specifically but utilize them in a fun, engaging and shareable way.

Campaign/Execution:

Working with Tongal we came up with an engaging and humorous storyline involving the park rangers and the set’s most iconic figure the T-Rex.  The video immediately went viral with over 3 million views in just a few days with several major blogs such as i09 picking up and reviewing the film. After a year the film has over 12 million views online.

“This short (A Jarring Encounter) captures everything that is charming and iconic about Lego stop motion animations-quirky, slapstick comedy with unexpected punchlines in a recognizably Lego environment.  This is what Lego animation should be.”

David J. Nolan

Pixel Spawn

“Great job again on the LEGO Jurassic World Video! The Sponsor loved it and thought it was hilarious!”

Lin Cong

Executive Producer, Tongal

SOCIAL MEDIA


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You don't know the true meaning of 'hot set' until you film inside this small metal box all day in 85 degree heat! 😛 #BTS Tongal #HotWheels #Brandedcontent #freesauna ...

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